Creating content for Eurosail Yachts - the leading charter search engine in Europe,
was a truly inspiring experience. With a fresh and original approach to
communication, the brand decided to show how sailing isn’t just for seasoned
sailors or the ultra-wealthy it’s an exciting, accessible way to experience travel,
luxury, and freedom.
The idea? Bring together three well-known influencers one from the world of
fashion, one from food, and one from travel and take them on a stunning
journey along the Amalfi Coast. From Positano to Amalfi, we captured the beauty
of each destination, the spontaneity of life on board, and the authentic reactions of
our guests.
This project wasn’t just about breathtaking landscapes and crystal-clear waters
(though there was plenty of that). It was about storytelling documenting real
experiences, from shared meals on deck to exploring picturesque coastal towns,
all through the eyes of digital creators who know how to engage an audience.
And having some fun too!!!
The result was a rich collection of short-form video content, tailor-made for social
platforms both for the influencers’ own communities and for Eurosail Yacht’smarketing channels.
A smart, scalable way to connect emotionally with a wider
audience and position sailing as an unforgettable lifestyle choice.
