Design, Light and Timeless Elegance.
There are places in the world where design and atmosphere blend so perfectly that stepping inside feels like entering a living work of art. SoHo, New York is one of those places.
Nestled among cast-iron façades and the unmistakable cobblestone streets, the Boffi and De Padova Showrooms rises as a temple of contemporary interior design. SoHo’s streets are alive with creativity: art galleries, designer boutiques, lofts bathed in natural light—all part of a neighborhood that has always been the beating heart of artistic innovation and urban sophistication. Here, history meets modernity, and every corner breathes a unique, authentic character.
Within this extraordinary district, the showrooms of Boffi and De Padova radiate a refined allure. Giant windows stretch from floor to ceiling, allowing New York’s crisp, ever-changing light to flood into spaces meticulously curated with the brands’ iconic creations. This natural illumination does more than simply brighten the interiors—it transforms them, revealing textures, finishes, and the subtle interplay of materials that make Boffi and De Padova synonymous with excellence.
Capturing this environment on film was an unforgettable experience. Each frame seemed to tell a story: the delicate grain of wood surfaces, the sleek perfection of marble countertops, the elegant geometry of shelving and furniture, all illuminated by the soft, golden glow of SoHo’s afternoon sun. The space exudes a quiet luxury —a sophistication that never screams for attention, but instead whispers its presence through balance, proportion, and timeless aesthetic choices.
Beyond the static beauty of the products, filming also meant documenting moments of life and energy: exclusive events, design presentations, conversations between designers and clients, the subtle hum of creativity that fills the space. In these moments, the showroom becomes more than a display—it becomes a stage where design becomes experience.
Boffi and De Padova are not simply brands. They are the embodiment of a philosophy where every detail matters, where function and beauty are inseparable. To film their products in SoHo was to witness design elevated to an art form, contextualized within one of the most evocative neighborhoods in the world.
For us, it was not just about shooting beautiful objects. It was about capturing light, space, atmosphere, and the essence of what makes these brands icons in the world of high-end interiors. It was about bringing to life, through video, the poetry of design that makes everyday living extraordinary.
