When authentic flavors meet social storytelling
e.Dai Fish represents a fresh approach to seafood franchising: "the original franchising" that bridges
traditional Italian fish culture with contemporary fast-casual expectations. Our challenge was
transforming this revolutionary concept into compelling social content that captures both product
excellence and genuine discovery moments.
Simple Philosophy, Complex Execution
e.Dai's blue whale logo tells the story before you taste the food. This isn't about complexity—it's
about bringing the sea to your plate with honesty and freshness that speaks for itself.
Our video strategy focused on capturing unguarded moments: the pause when someone first tastes
their linguine alle vongole, the satisfied smile after biting their perfectly balanced seafood
sandwich, the surprise at finding restaurant-quality ingredients in a fast-casual setting.
The Visual Narrative
Each dish showcases ingredient quality without unnecessary embellishment. Our content mirrored
this approach: clean compositions, natural lighting, genuine customer interactions rather than overly
produced food porn.
We captured steam rising from perfectly prepared risotto, texture contrasts in signature raw
preparations, and vibrant colors that come naturally when you source the best ingredients daily.
From Sea to Street
What makes e.Dai unique isn't just the food—it's the entire ecosystem. Morning fish market
freshness, lunch-time convenience, afternoon aperitivo culture, evening takeaway excellence. Each
video tells a different chapter of this daily rhythm.
Content Strategy: Multiple Touchpoints, Single Voice
We created content ecosystems rather than isolated posts. Each dish featured across formats: quick
preparation snippets for Stories, longer appreciation posts for Feed, behind-the-scenes sourcing
content.
The messaging remained consistent: genuine quality needs no filters, authentic flavors speak their
own language, and great food brings people together regardless of setting.
Results: Authenticity ConvertsThe campaign's success stemmed from understanding that e.Dai's innovation isn't following trends
—it's staying true to fundamental principles while making them accessible in contemporary
formats.
When your product story is genuinely compelling, the content creates itself. Our role was capturing
and amplifying authentic experiences that happen naturally around exceptional food and genuine
service.
