There’s something electrifying about chasing trucks or vans built to conquer any terrain. But when the goal is to capture that adrenaline not just from one angle— but from every angle—the challenge becomes even more thrilling.
Our mission was clear: to film immersive 360° content for some of the world’s top automotive brands, including giants like Mercedes-Benz and FCA. But the path was anything but ordinary.
Picture the dazzling white of the Carrara marble quarries as sunlight glints off the curves of a speeding SUV. Or imagine the silence of the Lombardy Alps shattered by the growl of a truck climbing impossibly steep mountain roads. We flew drones through snowstorms to follow sleek Mercedes vans gliding over icy terrain, and dove into the chaos of off-road circuits where pickup trucks roared through mud pits and clouds of dust.
Every shot was a blend of artistry and logistics, where technology met terrain and cinematography met sheer power. Action wasn’t just captured—it was lived, in 360 degrees.
Behind the lens, there were moments of suspense, bursts of laughter, and a fair share of adrenaline. And while the machines took center stage, it was the thrill of pushing creative and technical boundaries that stayed with us long after the engines fell silent.
Because sometimes, the true reward isn’t just the footage you bring home—but the roads you travel to get there.
